5 Marketing Lessons from the Super Bowl Commercials – Part 1
Source: entreprenuer.com – February 4, 2013 1. Have a Call to Action: Budweiser’s “Brotherhood” One of the night’s most effective ads was Budweiser’s “Brotherhood,” which featured a horse trainer...
View Article5 Marketing Lessons from the Super Bowl Commercials – Part 2
Source: Entrepreneur.com – Feb. 4, 2013 2. Be Different: Dodge Ram’s “Farmer” If your competitors are all using the same marketing tactic, smart business owners take an opposite approach, says Gauri...
View Article5 Marketing Lessons from the Super Bowl Commercials – Part 3
Source: Entrepreneur.com, Feb. 4, 2013 3. Highlight Your Unique Selling Proposition: Best Buy’s “Asking Amy” Eventoff says his favorite ad was the Best Buy commercial staring Amy Poehler; it was a good...
View Article5 Marketing Lessons from the Super Bowl Commercials – Part 4
Source: Entrepreneur.com, Feb. 4, 2013 4. Take Advantage of Every Opportunity: Oreo’s Blackout Tweets When the power went out during the Super Bowl, Oreo immediately reacted and proved you can get...
View Article5 Marketing Lessons from the Super Bowl Commercials – Part 5
Source: Entrepreneur.com, Feb. 4, 2013 5. Use Timely Messaging: Tide’s “Montana Stain” With brands and agencies preparing for months leading up to the Super Bowl, incorporating timely messaging can be...
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Media Spotlight – The Globe and Mail | Report on Business – The Challenge
If your business is in a “feast or famine” cycle. This article is for you! We were interviewed by James Christie of the Globe and Mail on Sparta Engineering‘s challenge. As a fast-growing company, the...
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Use Technology to Drive Your Business Growth
If you run a business that’s looking for ways to streamline operations and improve productivity, there’s a place for implementing “appropriate” technology to drive growth. Our February article with...
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Media Spotlight: BIV –“Leadership: The best-laid plans”
“No strategic plan is fully resistant to change; business leaders must be flexible in order to adapt”. We were recently interviewed by Business in Vancouver‘s Noa Glouberman on our insights into...
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Media Spotlight: Business in Vancouver’s “Ask the Experts”
Our principal, Sandy Huang, contributed to December 10, 2013′s issue of BIV’s Ask the Experts on issues to consider when cutting costs. Companies typically cut costs to improve efficiency or save money...
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Media Spotlight: “How to Keep Your Customers”
We recently was interviewed by Rogers Magazine’s Connected for Business on our thoughts on customer retention. Every business owner wants to attract new customers, but it’s just as important to focus...
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